Hlavní stránka Info portálu ZČU

It enables the creation of realistic deepfakes, manipulative messages, or targeting voters' emotions without their knowledge – AI can now handle all of this with ease, and distinguishing fact from fabrication is becoming increasingly difficult. The Code of Ethics for the Use of Artificial Intelligence in the 2025 Czech Parliamentary Election Campaign is now the first document of its kind in the Czech Republic. Its author is Přemysl Rosůlek, a political scientist and university lecturer specializing in political systems, media, and the ethical dimensions of politics. Experts Vladimír Bízik and Tomáš Čech played a significant role in shaping the code as its reviewers.

The code requires clear labeling of AI-generated content – for example, with a note stating This content was created using artificial intelligence – visibly, comprehensibly, and legibly. “The goal of the code is to ensure that political parties and candidates use artificial intelligence during the campaign for the 2025 elections to the Chamber of Deputies of the Parliament of the Czech Republic ethically, transparently, and responsibly. It is meant to protect voters from manipulation, disinformation, and the misuse of technology,” said Přemysl Rosůlek.

„We want technology in politics to serve, not harm. This code is not against AI, but in favor of its fair and transparent use. We're giving parties a guide on how to use artificial intelligence with respect for voters, democracy, and truth,” said Lukáš Benzl, director of the Czech Association for Artificial Intelligence. The code sets out ten key areas – from recommendations to label AI-generated content and avoid manipulative messaging, to protecting personal data, ensuring cybersecurity, and proposing human oversight of political outputs created by AI.

Adoption of the code by political parties is entirely voluntary; they can sign and comment on it on the website of the Czech Association for Artificial Intelligence. Political entities can endorse it as a gesture of goodwill and responsibility toward the Czech public. It serves as an ethical commitment and a signal of trustworthiness. Violations may damage public trust but are not legally punishable unless they breach existing laws.