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The campaign, prepared by the Men Against Cancer Endowment Fund, aims to raise awareness about testicular cancer prevention. The disease most commonly affects men aged 15–45. The campaign visuals were therefore created by students who themselves belong to the generation the campaign seeks to reach. The exhibition opening will also feature an information tent run by the Men Against Cancer Endowment Fund.

The general public is also invited to the launch of the campaign visuals. The program begins at 10 a.m. on the University of West Bohemia campus in Pilsen-Bory, on the main path between the Rectorate and the building housing the Faculty of Mechanical Engineering and the Faculty of Economics.

The posters will remain on display at the University of West Bohemia until 20 October, after which the exhibition will move to Prague.