Hlavní stránka Info portálu ZČU

At the beginning of the course, we heard the words: “It will hurt, but what hurts helps you grow.” And that is exactly what those three days were like.

We spent three intensive days working as a team, solving real-world problems, and presenting our ideas. Preparations began before the trip itself. We met the other participants, got to know one another, and identified the problems each team wanted to tackle. Our team focused on excessive time spent on mobile phones. We developed our idea into a concept for a device and an app designed to help people gain greater control over their screen time.

The teaching began right on the train. It was a welcome change from regular university lectures and an experience I had never had before. Even our transfer in Prague was no break. We used the time to test our MVP (minimum viable product). We approached other passengers to find out whether they experienced the problem our project aimed to solve and whether they considered it important. On the journey to Brno, we evaluated their feedback and explored how to use it to further develop our project.

After arriving at Impact Hub Brno, we continued with more sessions, our first project presentations, and instructor feedback. Their comments focused on our project content and presentation skills: how to communicate our ideas clearly, explain their value, and capture the audience’s attention. There was even a short physical warm-up, which I would honestly welcome between regular university lectures, too.

Inspiration from Industry Professionals

On the second day, we visited the South Moravian Innovation Center, where we explored entrepreneurship from a different perspective. Libor Hoření shared his experience and showed us how to identify business opportunities. I was also delighted to meet the person behind the Toprecepty website, which I sometimes use for baking inspiration.

We then continued developing our projects at Brno University of Technology, where we presented them to a panel of experts. Their feedback on our project focused mainly on its financial aspects and competitor analysis. This helped us think more carefully about its economic viability, long-term sustainability, and competitive environment.

For me, repeatedly presenting our projects and receiving feedback was one of the most valuable aspects of the course. I realised that the first idea is not necessarily the best one and that listening, considering different perspectives, and adapting our solutions are just as important as the original idea itself.

Three Days of Work, One Final Presentation

On the third and final day, we travelled from Brno back to Prague. Even the last train journey was no time to relax. Every team used every spare minute to refine its project and prepare for the final presentations.

The highlight of the course was presenting our projects to a panel of judges at the Prague University of Economics and Business. After three days of intensive work, we delivered a strong presentation. It was also interesting to watch the other teams. Although we had heard their ideas several times, their presentations became increasingly polished, clear, and engaging. Other students worked on projects such as an app providing first-aid guidance for pets, a gamified walking planner app, and more effective corporate training with ways to measure its long-term impact.

At first, the project was mainly a way to earn course credit. However, the more we worked on it, the more we began to see it as our own idea with real potential. We are now considering entering one of the startup competitions organised at the University of West Bohemia to see how far we can take it.

I would recommend Amazing Business School to anyone who wants to gain new knowledge, develop their soft skills, and learn more about entrepreneurship. The course requires commitment, an active approach, and a willingness to step outside your comfort zone. In return, it offers valuable experience, fresh perspectives on problem-solving, and memories that last long after the final presentation.