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The conference focuses on a wide range of topics – from services and tourism to destination marketing, innovation and trends in management, as well as issues related to entrepreneurship, start-ups, the non-profit sector, and financial and tax aspects. Quality management, new technologies, artificial intelligence, sustainable development, and regional and cross-border cooperation also play an essential role.

XB-CON combines the presentation of the results of scientific and professional activities with discussions among the academic community, master's and doctoral students, and experts from the field. It thus offers a unique space for sharing knowledge and establishing contacts in research, publishing activities, and cooperation with the business sphere.